With global smartphone penetration reaching 60%, all players in the ecosystem face fierce competition, saturated markets, ever-increasing consumer expectations and disruptive threats. Organizations must improve their efficiencies and keep their customers happy to remain competitive. With the traditional approach, few facts are known about the customers’ actual experience.
With the “outside-in” experiential information that is sourced directly from mobile devices, we are building the bridge to close the information gap.
Drive the best
Studies confirm that most unhappy customers don’t complain to their mobile operator or device supplier, even when they experience awful service levels. Dissatisfied customers tend to spend less, spread the news about their negative experience to other consumers and eventually churn. Without getting any direct complaints, companies are blind-sided about the problems until customers leave.
Our ambition is to provide a Mobile Experience platform that is enhancing the mobile experience and promotes responsible consumption.
A study from Accenture shows that as many as 27% of smartphone complaints relate to device and service performance. The proliferation of smartphones and new network technologies has created complex interactions between network services, device features and applications’ usage.
Our platform provides contextual insights into how customers interact with mobile devices, from device usage to perceived network performance, empowering providers to act fast and make evidence-based business decisions that optimize their business processes and consequently have a positive impact on the bottom line.
A Digital-First Mobile Experience platform with multidimensional capabilities
Metis360 empowers organizations to offer a better smartphone experience while decreasing their cost.